thatAPI - Engagement Calculator
The Engagement Calculator API computes engagement rates using the correct formula for each platform and benchmarks them against published industry data. Key Features: - Platform-specific formulas: Instagram uses (likes + comments + saves) / followers. TikTok and YouTube use views as the denominator. Each platform has its own calculation. - 7 platforms: Instagram, TikTok, YouTube, Twitter/X,…
thatAPI - Engagement Calculator endpoints
| Method | Endpoint | Description |
|---|---|---|
| POST |
Calculate Engagement /v1/engagement/calculate |
Calculate engagement rate for a single post. Returns rate, label (poor/average/good/excellent), tier classification, benchmarks, percentile estimate, and CPM/CPE estimates. |
| POST |
Batch Calculate /v1/engagement/batch |
Calculate engagement rates for multiple posts. Returns individual results plus an aggregate average engagement rate. |